Marketing Express — PDF download | 9780538466813

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Marketing Express
by William M. Pride, O.C. Ferrell

❗ Marketing Express – CLICK HERE ❗

• ISBN: 9780538466813 (0538466812)
• Publisher: South Western Educational Publishing
• Release date: January 1, 2010
• Author: William M. Pride, O.C. Ferrell
• Language: english
• Format: paperback, 441 pages

About The Book

MARKETING EXPRESS 2/e is Pride/Ferrell’s condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals — product, price, distribution, and promotion — as well as coverage of today’s ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today’s students.

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